Built fast. Reviewed properly.
AI can generate screens.
It cannot fully understand your users.
Your MVP may technically work while still creating hesitation, confusion or unnecessary friction. Before sending more traffic to it, make sure real users can understand what to do, trust what they see and complete the action that matters.
What we review
A human review of your most important user flow.
Scope note: PUOI provides UX and interface expertise. Technical security, backend architecture and source-code audits require a specialised engineering partner and are not included.
How it works
From working MVP to launch-ready experience.
Share a live or staging link, the flow you want reviewed and your main business goal. Figma access is helpful but not required for the audit.
PUOI walks through the product as a new user and assesses the selected flow across usability, consistency, accessibility and trust.
You receive severity-ranked findings, annotated screens and a recorded walkthrough explaining what to fix first and why.
Use the report independently or continue with a focused redesign sprint.
Fixed-scope services
Start with the flow that matters most.
excl. VAT
A focused expert review for founders preparing to launch or improve one critical product flow.
This package identifies and explains problems. Screen redesign is not included.
excl. VAT
A focused redesign sprint for one high-impact flow that needs more than recommendations.
Large products, additional flows, user research and development are scoped separately.
excl. VAT
Ongoing senior design review for active product teams and agencies shipping new releases every month.
This is a focused QA and product design partnership, not unlimited design.
Who this is for
The human reviewing your product
Senior product thinking, without the agency layers.
PUOI is an Amsterdam-based design studio led by Selinay İblikci, a product designer with more than six years of experience across B2B SaaS, mobile products, design systems, fintech, healthcare and AI-assisted product development.
Every audit and redesign is reviewed directly by a senior designer. No automated score presented as strategy. No generic list of UX rules. The recommendations are based on your product, your users and the action your business needs them to complete.
About PUOI Studio →FAQ
Common questions
Before you send more users
Make sure the product is ready for them.
Start with one critical flow. Receive a clear, senior-level review and know exactly what should be fixed before your next release.