← PUOI Studio

Brands
to Europe.

End-to-end market entry for Turkish consumer brands — from the first market research to the first sale on a European shelf.

The Process

Market & Channel Analysis

We map the category, size the opportunity, identify the right retail channels, and select the entry model — distributor-led, direct, hybrid, or marketplace-first. Every decision is grounded in data before any investment is committed.

Category sizing · Retail chain landscape · Competitor shelf audit · Entry model selection

01

Get Shelf-Ready

We prepare everything a European retailer will ask for: Dutch-language packaging, EU label compliance (CLP/UFI), GS1 product data, importer structure and 3PL warehouse setup. Nothing is skipped.

Dutch packaging · EU compliance (CLP/UFI) · Importer & company structure · 3PL + GS1

02

Pilot Launch

We launch small and fast — an official bol.com store to prove demand online, and a shortlist of pilot retailers to gather real shelf data. Every gate has a clear go/no-go.

bol.com store · Pilot retailers · Demand testing · First sales data

03

Scale

Once the data confirms the hypothesis, we roll out to the right chains. Volume unlocks direct key account management. The entry model evolves as the brand earns its place.

Chain rollout · Direct key accounts · Amazon.nl · Brand grows on its terms

04

What we cover

Market Research

We map the category before you spend a cent. Opportunity size, the right channels, competitor shelf audit, price waterfall — every decision backed by data.

EU Label Compliance

CLP/UFI declarations, Dutch language requirements, ingredient labelling — we handle compliance so your product is shelf-legal in the Netherlands from day one.

Packaging Design

Your Turkish packaging adapted for the Dutch shelf: language, hierarchy, format and feel — without losing what made the brand worth exporting.

Distribution Setup

We identify the right importer or distributor, set up 3PL warehousing, brief retail chains and get your GS1 product data in order.

Digital Channels

Official bol.com and Amazon.nl stores set up before a single pallet ships — test real demand online while the retail pipeline builds.

One Team

Strategy, compliance, packaging, distribution and digital from the same desk. One point of contact. No briefing hand-offs between agencies.

Featured Case Study

Koska × Netherlands
Unsolicited Market Study · 2025

Brand Strategy · Packaging · Market Entry

Koska ×
Netherlands

A 117-year-old Istanbul brand entering the Dutch market. Zero Dutch stockists. A market gap that shouldn't exist.

View Case Study →

@puoistudionl

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Let's take your brand to Europe.

In a free 15-minute call, we'll look at your brand, your product and the market together — and map out what the path forward actually looks like.

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